Nur was gesucht wird, kann im Internet verkauft werden.
Nur, wer gefunden wird, kann es verkaufen.

Heute zu wissen, was der Kunde morgen kauft, entscheidet darüber, ob Sie morgen zu den Gewinnern oder Verlierern gehören.

Die 5x5 Web Strategie sorgt dafür, dass Sie gefunden werden und die Kunden auf Sie zukommen.

Zeit für ein Gespräch? Suchen Sie sich einen Termin in meinem Kalender aus. Ich rufe Sie gerne an.

Dienstag, 19. Oktober 2010

Facebook auch in USA in den Schlagzeilen wegen Verletzung der Privatsphäre

Top-Ranked-Anwendungen übermitteln personenbezogene IDs !!!

Facebook Apps übertragen Personen identifizierende Informationen an Werbungtreibende.

Betroffen sind Millionen von Facebook App-Benutzer, einschließlich Menschen, die in ihren Profilen auf Facebook strengste Privatsphäre-Einstellungen festgelegt haben.

Ein weiterer Bericht aus dem Wallstreet Journal:

Congressmen Send Letter to Facebook About Privacy Breach

Zwei Kongressabgeordnete teilen Herrn Zuckerberg in einem Brief ihre Bedenken mit, dass Anwendungen von Drittanbietern persönlich identifizierbare Informationen über Facebook-Nutzer und deren Freunde sammeln und übertragen.

Aufmerksam geworden bin ich auf diese Berichte durch
Amplify’d from

Facebook in Privacy Breach

Top-Ranked Applications Transmit Personal IDs, a Journal Investigation Finds

[facebook jump1]
Facebook founder and CEO Mark Zuckerberg addressed the F8 developer conference this spring.
Many of the most popular applications, or "apps," on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people's names and, in some cases, their friends' names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found.
The issue affects tens of millions of Facebook app users, including people who set their profiles to Facebook's strictest privacy settings. The practice breaks Facebook's rules, and renews questions about its ability to keep identifiable information about its users' activities secure.

Facebook says it is taking steps to "dramatically limit" the exposure of users' personal information, after a WSJ investigation showed that personal IDs were being transmitted to third parties via Facebook apps. But how hard is it to fix such a breach - and how concerned should users be about the sharing of these IDs? Julia Angwin joins Digits to discuss.
The problem has ties to the growing field of companies that build detailed databases on people in order to track them online—a practice the Journal has been examining in its What They Know series. It's unclear how long the breach was in place. On Sunday, a Facebook spokesman said it is taking steps to "dramatically limit" the exposure of users' personal information.
"A Facebook user ID may be inadvertently shared by a user's Internet browser or by an application," the spokesman said. Knowledge of an ID "does not permit access to anyone's private information on Facebook," he said, adding that the company would introduce new technology to contain the problem identified by the Journal.

Many top applications on Facebook have been transmitting identifying information to Internet tracking and ad companies. Emily Steel discusses. Also, Michael Ramsey discusses skepticism about the auto industry's big bet that battery-powered cars will become big sellers.
"Our technical systems have always been complemented by strong policy enforcement, and we will continue to rely on both to keep people in control of their information," the Facebook official said.
"Apps" are pieces of software that let Facebook's 500 million users play games or share common interests with one another. The Journal found that all of the 10 most popular apps on Facebook were transmitting users' IDs to outside companies.
The apps, ranked by research company Inside Network Inc. (based on monthly users), include Zynga Game Network Inc.'s FarmVille, with 59 million users, and Texas HoldEm Poker and FrontierVille. Three of the top 10 apps, including FarmVille, also have been transmitting personal information about a user's friends to outside companies.

Name Games

All 10 of the top Facebook apps transmitted users' IDs, The Journal found

Video From 'What They Know' Series

It's rarely a coincidence when you see Web ads for products that match your interests. WSJ's Christina Tsuei explains how advertisers use cookies to track your online habits.

A new report in the Wall Street Journal's "What They Know" series illustrates how companies like Microsoft must balance conflicting interests: helping people surf the Web with its browser to keep their mouse clicks private, and helping advertisers who want to see those clicks. WSJ's Julia Angwin, Nick Wingfield, and Jessica Vascellaro join host Simon Constable as panelists on this special Digits live show.

Data From 'What They Know'


The Wall Street Journal analyzed the tracking files installed on people's computers by the 50 most popular websites, plus Explore the data here and see separate analysis of the files on popular children's sites.


Keine Kommentare: